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Director, Product Marketing

Description Position at Lexia The Director, Product Marketing will be a key leader on the Product Marketing and Management team responsible for contributing customer and market insights, persona and use case development, messaging of product features and benefits, go-to-market efforts, new product launches, and how each offering fits into the overall product line strategy for Lexia. This position works closely with Director of Product Management. Core Responsibilities: Storyteller: You'll create compelling and differentiated messaging that conveys the unique vision and strategy for each of our products - clearly articulate product benefits and features to ensure sales and customer understanding. Sales Support : Partner closely with sales enablement and content teams to map the buyer journey and develop customer-facing material that captures product value clearly and effectively. Collaborate with Sales teams to understand any blockers. Launch!: You'll lead and develop powerful product launches and go-to-market strategies across all of our marketing and sales channels for new products and features - working in close partnership with our Product, Education, Sales, Marketing, and Customer Success teams. Training: Collaborate with Product, Sales and Customer Success teams on sales training and customer onboarding needs to ensure product understanding and adoption. Product Insights and Voice of Sales : You'll have a deep understanding of our product, fueled by customer needs, buyer personas and market trends. Together with the product management team, you'll educate internal and external stakeholders on our product features and their benefits. Voice of customer: You'll represent the voice of the market and customer; provide market analysis, build standardized personas and use cases, identify target markets, and conduct competitive analysis for product differentiation and positioning. Origination: You'll partner with Product Managers to influence development of new products. You're highly ingrained in our product development cycle from inception to ensure that you provide early insights to the product team as they plan, acting as a thought partner, collaborator and representative of our customers and potential buyers. Measure + Optimize: Establish framework for product measurement, partnering cross-functionally to land product-level goals. Gather feedback on product adoption and customer experience. Optimize and evolve products to ensure customer retention. Leader: Lead and grow a high-performing team of professionals, fostering a spirit of teamwork that supportsdiversity, cohesiveness, and support Job Qualifications: The Director, Product Marketing will have a combination of strategic vision, collaborative leadership skills, a knack for ruthless prioritization and solid executional experience, having worked in highly collaborative environments built to move fast. The ideal candidate will have: 10+ years of experience in Product Marketing, Product Management, or Technical marketing at both start-ups and established companies. Experience with an enterprise audience BA/BS or equivalent required Ability to present effectively before customers and large audience Excellent verbal and written communication skills with strong attention to detail - copywriting and messaging skills are required. Strong analytical skills and ability to partner with data insights teams (and/or outside agencies) to apply data in relevant, meaningful ways Demonstrated success in leading cross functional teams and effective project management Ability to define and drive project execution with minimal guidance amidst multiple priorities and goals A strong track record of customer-centricity, and ability to apply a customer-first focus from positioning development through go-to-market execution Entrepreneurial / self-starter in fast-paced environment
Salary Range: NA
Minimum Qualification
11 - 15 years

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